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How to Guide: Easy to use video creation platforms for small business

  1. - this platform was introduced to me a couple of years ago now (it only works on Chrome folks!) and it's really developed since then. It's interface is very similar to iMovie in the way it allows you to cut video, insert titles, add & edit sound etc but with a simpler feel AND it's online so no eating your laptop speed. They also have pre existing templates for Youtube, Instagram ads and slideshows so that you feel immediately in the right place. Best of all, they work you through step by step so that you can learn along the way with video clips and sound bites to add in. This platform is free to use although you can upgrade for super fancy stuff as you develop.

  2. - this platform is really ahead of the game in many ways, allowing you to create all the latest types of video that you might need. Specifically it provides templates for you to use based on popular social channels etc and allows you to post directly to your channel from their platform. As well as this easy to use software, they also have tons of ideas and inspiration to help you discover what's trending and how you might like to put together a Reel or a video ad etc.

  3. - This is another 'forever free' platform that allows you to edit, create and upgrade your videos for a variety of uses including social media and video ads without the need for software. Their free programme also includes free clips and stock video, emojis and more fun stuff to really help your video come alive. Like many of these newer types platforms, you also get lots of inspiration and top tips to help you along the way.

  4. - I know! You thought this was just for photo editing. Well Canva has come a long way in the last year and you can now easily create GIFs and short videos using their platform and templates. As always, you also get all the added 'elements' and can access great additions like fonts and stock images and video. This platform is free to use but you do need to upgrade (only about $14 a month) to unlock features like being able to upload your own custom font or create your own 'brand identity pack' etc.


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