Install software to help you. Depending on what platform your website is built on, there are some very useful and easy to use software programmes that will help guide you to improve the SEO on your own website. The most popular is Yoast SEO on Wordpress but Wix, Four Square and others all have their own options. In the case of Yoast, it provides you with a traffic light system to help you improve particular areas of your page including things like readability, density of key words and optimum word counts. These are mostly free and certainly the free version of Yoast will be a adequate to get your started.
You need to help Google read your images. Google can't read images and so appear as blank areas of a website if you haven't added writing behind your images to explain what they are - these are called Alt Tags. Go through your website today and hover over any images - if you have an Alt Tag on that image it will pop up next to the curser. If not - head to the editing area of your website and add them or ask your website person immediately.
Google needs to understand what each page of your website is about quickly and so relies on the title of your page. This is called the Meta Title. You can check what yours are by hovering over the tab of any page in your browser. For example if you go to your home page and hover over it, you would hope to see a box appearing telling Google exactly what you page and your website is all about. What you hope not to see is 'website name | home'. This only tells Google that this is the home page of a random website and because it doesn't provide a possible result for a search user, Google will dismiss it. Again, get into the back of your website today and change the Meta Title or ask your web developer to do this. Not sure what to put - keep it simple and see what your competitors are doing on their website. If this has been useful for you - head over to the Facebook Group and comment on how you got on and if you are struggling, get in touch and we can help or point you in the right direction.
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